Driving 2X Growth in Priority Sector Lending Our goal is to catalyze the expansion of the priority sector lending (PSL) industry by creating opportunities that go beyond mere compliance. Public Awareness Campaigns Develop and distribute digital ads, print materials, and video content to raise awareness about priority sector lending. Regulatory Compliance Support Offer training programs and resources to help institutions navigate regulatory frameworks effectively. Research and Development Conduct research and analysis to identify challenges and opportunities within the priority sector lending landscape. Advocacy and Policy Reform Engage with regulatory authorities, government agencies, and industry associations to advocate for policy reforms supporting priority sector lending. Technology Adoption and Innovation Promote the adoption of digital public infrastructure and explore initiatives like OCEN to enhance lending practices.